Spice up your messaging with humor!
Is your brain frequently operating on overload? You’re not alone. The average person receives between 4,000 to 10,000 messages each day. Perhaps fewer than 100 are actually “noticed” in a meaningful way, and the time spent actively reading an email or blog post is about one minute!
So how can you break through this digital wall of noise and clutter?
Add some zing with cartoons!
Let’s consider ourselves chefs for a moment, trying to entice our audience with a delectable morsel of information.
The challenge is to first attract attention, then create desire. Those crafty French chefs have a not-so-secret weapon, the amuse-bouche, which translates to “mouth amuser” — a delightful tidbit, or appetizer, that whets the appetite for more.
And that’s what humor in marketing, specifically cartoons, can do for your messaging. Cartoons are a “brain amuser,” they grab attention and create a hunger for more of what’s on your menu.
We ought to know: CartoonStock is the world’s most extensive resource for cartoons on every subject (we’ve got 4,777 cartoons on “restaurants” alone!). Chances are slim that you’ll need 4,777 cartoons to make your point, but if you’re looking for the perfect cartoon, chances are very good we have it in stock—fresh and ready to serve.
Humor has a history of success on its side. It humanizes, builds memorable connections, and instantly creates a receptive audience. To extend our dining metaphor one more serving: cartoons, the tastiest of all brain amusers, satisfy in a way that words alone can’t.
The very best cartoons embrace simplicity and convey your message instantly and effectively. It only takes a moment to grasp the humor — the “I get it” moment — and to react with a smile, nod, maybe even laugh. Once that happens, your brand is associated with those positive feelings. All with a single cartoon.
We’re not just making a pro-cartoon pitch: there’s a growing preponderance of scholarly research establishing humor’s ability to aid in memory recall, receptivity to a message, and elevate mood. Humor can add all sorts of amazing side benefits to almost any content. The research is typically written in dense, academic jargon and presented in thick textbooks, painful Powerpoints, or obscure peer-reviewed journals. As you can see, even a subject this complex can benefit from the addition of a cartoon:
But truth be told, humor marketing is hard work. It’s not that simple to arrive at such effective simplicity. Luckily, cartoons are ready to do that hard work for you. A truly effective cartoon can promote understanding, reveal insights, establish empathy, or even make a very serious point. It all depends on what cartoon you use and how you use it.
Not sure where to start? Bring us your content challenge, and we’ll show you how to add the universal appeal of cartoons to your specific content and communication goals, including:
- Building your brand’s personality.
- Creating memorable advertising—humor ads sell!
- Bringing clarity to complex communications.
- Creating distinctions between you and your competitors.
- Adding humorous attention-grabbers to a presentation.
We’re experts at finding just the right cartoons to complement your content. Email Cartoon Concierge Trevor@CartoonStock.com, and we’ll help you find what you need to make your point. Or you can search for yourself at CartoonStock.com.
Start adding cartoons to your messaging today. It might be the most fun you’ve ever had connecting your content, product, or service with your target audience.
Using humor makes your audience hungry for more. Let cartoons help you make it a regular part of your communication menu!